Let me spell it out for you.

Brand Story • Internal & External Communications • Copywriting • Ghostwriting • Healthcare • Nonprofit Development • Speechwriting

I’m a Senior Writer and Editorial Strategist, Brand Storyteller, and AI-Informed Editor. I began my career in daily news, where clarity, accuracy, and speed were nonnegotiables.

I help organizations articulate their story, communicate with authority, and stand out amid digital reinvention. I help explain what you do, why it matters, and how to communicate with credibility when it counts. My work combines journalistic rigor with AI-supported research to sharpen stories and strengthen messaging, without sacrificing a sharp human editorial lens.

Journalism and public relations shape how I write. I ask better questions and care deeply about precision and tone. My career has been informed by service in public education and nonprofit board leadership, including work with Donate Life Northwest, Fighting Pretty, and Mercy Corps’ Women’s Climate Alliance.


Here are a few samples of my work:

Client Work
Journalism
 

✍︎ What Clients Say

Amanda is a remarkable and fearless professional. I engaged her in a quick deadline strategic writing assignment. I found her to be strategic, creative and collaborative - leaning in and listening carefully to get to the heart of the assignment. She has a sharp writing and editing pen, finding meaning and precision with each word. And she’s just fun to work with.
— Stephanie Swanson, Chief Marketing and Communications Officer, Oregon Community Foundation
We worked with Amanda to help align our social media and communications strategy. Her expertise allowed us to grow our audience and interactions and create a detailed long-term plan. We loved interacting with Amanda as she approaches each challenge with energy and excitement. We valued our relationship and would highly recommend Amanda.
— Iannick Di Sanza, Director of Marketing, Tarkett Sports (FieldTurf)
Amanda has my highest recommendation as a communications and marketing specialist. She is creative, responsive and agile in an environment that demands flexibility. Her communications are thoughtful and inspiring, and she is a person of high integrity. Amanda is an asset to everyone’s team!
— Jeanne Savage, M.D., Chief Medical Officer, Trillium Community Health Plan and Health Net of Oregon

✍︎ What Drives My Work

 

Mission-driven Organizations + Healthcare

Public health, healthcare, fundraising, and public education are central to my career. I’m currently an active volunteer with Mercy Corps’ Women’s Climate Alliance. I’ve consulted for brands, including WebMD, Landmark Health, and LIVESTRONG. I’ve been Communications Director of the American Red Cross Blood Service Regional Office and served on national boards for Fighting Pretty (a team supporting women through cancer treatment) - and Donate Life Northwest (advocating for organ donation).

 

Destination Journalism

My writing started in second grade with my Scottish pen pal. We exchanged stories about our worlds for over a decade, and I found a zeal for reporting. Keeping a global vantage is central to my creative work. I’ve lived, worked, and raised children overseas. My published travel writing can be found here.

 

a few accolades

  • Public Relations Society of America (PRSA) Spotlight Award for Red Cross blood shortage news coverage 

  • Appointed to Red Cross National Communications Task Force following 9/11 terrorist attacks

  • Communications Advisor: PR, storytelling, and messaging for October 2018 NBC TODAY Show of Fighting Pretty cancer awareness package and segment airing LIVE from Rockefeller Plaza.

Volunteer Event LIVE on the TODAY Show for Fighting Pretty

Volunteer Event LIVE on the TODAY Show for Fighting Pretty

Interview: Fighting Pretty Took Over the TODAY Show Plaza

Interview: Fighting Pretty Took Over the TODAY Show Plaza

For the last several years, it has been a joy to work with Amanda. She has been an incredible partner that brings a level of professionalism and expertise to every effort she encounters. After getting the opportunity to be featured as the key segment on the Today Show, Amanda was my first call, and she rose to the occasion. She helped prepare talking points, guide press, and manage content – even from across the country. Amanda is an excellent writer, constantly seeking new opportunities, and is also great at creating networks.
— Kara Frazier, Founder, Fighting Pretty + Brand and Marketing Strategy Program Manager, Patient Experience & Health Equity, Oregon Health and Sciences University

client List

  • FieldTurf

  • WebMD

  • LIVESTRONG

  • Webtrends

  • Travel Oregon

  • SummerSkin

  • Clark & Mayfield

  • Clark & Co.

  • willows Retail Clothing

  • Fulcrum Drive

  • Beynon Sports

  • Arbor Custom Homes

  • HARARA BATHS

  • ShipHawk

  • Landmark Health

  • WellSource

  • Donate Life Northwest

  • American Red Cross

  • Coleman Hops

  • Fighting Pretty

  • Rebound Orthopedics & Neurosurgery

  • Barre3 Magazine

  • Perfect Look

  • Classique Floors + Tile

  • Everett Custom Homes

  • Flux Resources

  • Sevenfold

Amanda was highly recommended to me from a colleague. She helped me by listening to what my needs were and created great communication language for me. Sometimes, when you are so used to what you do, you forget the true audience and the broader landscape. Amanda took all of that into account and created a fabulous, succinct message. All of this, put together with a tight timeline, she far exceeded my expectations. I will certainly reach out to Amanda for my future needs! Thank you, Amanda!
— Nancy Rickenbach, Chief Operating Officer/Interim Compliance Officer at Umpqua Health
The relationship between a designer and a writer is key to any successful marketing team. Amanda and I met when I joined OpenSesame to lead a rebranding effort, and for that, I consider myself very lucky. I had the pleasure of collaborating with her on a full website redesign as well as video scripting and storyboarding. Amanda is an expert at what she does. The stories that she wrote inspired and informed my designs, and I always loved hearing what ideas she had. She was also always there to bounce ideas off of and was open to hearing my ideas. This collaboration brought life into what we were working on, and there’s no one I’d rather have had by my side. I’d love to work with Amanda in the future. Seriously, if you’re looking for a copywriter, hire Amanda!
— Alda Pummill, Senior Product Designer, OpenSesame
Amanda is one of the top-notch creatives with which I’ve worked. She’s smart, responsive, and does high-quality work. The best part is that she goes about it all with gusto. I would pick Amanda to work with again and again (and I do!).
— Megan Clark, Brand Designer, Clark & Co.